Lana Purcell
Lana is a passionate food waste warrior and has built an organisation and community that believe in the potential of food waste to feed thousands. Founded in 2019 based off the food waste of her own hospitality business, Feed Me has grown into one of the largest food rescue and relief charities in Victoria. This has been proven by rescuing tonnes of food a week and then in turn delivering it to thousands of families across the Bellarine.
The co-founder and CEO of Feed Me, Lana supports volunteers, manages Feed Me and works alongside stakeholders to provide those in a vulnerable period in their lives with food parcels and meals. Lana promotes the basic human right of food security, enabling people in need to access to healthy food with dignity and respect. Lana also acts as a mentor and role model to the volunteers of Feed Me Bellarine, Surf Coast and Geelong. She has done this by revealing pathways for people to utilise their existing skills in logistics, marketing, food preparation/hospitality, empathy, and small business start-up skills.
Lana and her team offer food support without judgement, often catering for those families and children fleeing family violence circumstances. Feed Me can support these families for a limited period with food parcels and meals, which ensures already-tight finances can go towards securing other priorities during this difficult time.
She is a positive, hardworking person who has made a great deal of difference to the perception of food rescue and food insecurity in the region.